I design, build and lead Adobe Commerce platforms that have to ship and stay up.

What I did

Leading consulting engagements across Adobe Commerce, digital transformation, automation and cloud; hands-on with architecture, custom modules, REST / GraphQL integrations, checkout and catalog flows, performance, cloud and CI/CD; introducing LLM tooling and AI-assisted delivery with practical guardrails.

Result

Technical direction inside a 30+ specialist team spanning Sydney, Melbourne, Vietnam, Indonesia and Singapore.Carpet CourtUniversal Fans

What I did

Consulting on the e-commerce platform, internal systems and transformation roadmap; bringing vendors, delivery governance and cross-functional teams into one operating rhythm.

Result

A clearer link between technology priorities and business strategy, with delivery decisions owned and tracked through a predictable cadence.Hoang Phuc Online

What I did

Grew the engineering organisation, set development roadmaps, led branch operations and stayed accountable for client relationships and delivery quality.

Result

Grew the Ho Chi Minh City team from 15 to 35+ engineers while delivering Adobe Commerce programmes across retail and e-commerce.Come Home case study

What I did

Ran scope, delivery and stakeholder alignment for the Magento D2C build, coordinating client, agency and engineering across time zones.

Result

A live D2C channel for a global FMCG brand. See the public case study at Magenest. Case study ↗

What I did

Led discovery, solution architecture and delivery across five Adobe Commerce programmes, including integration design, scope control and Agile coaching.

Result

Programme and solution leadership across fashion, luxury, furniture and FMCG retail.ACFCBAYABibomartTamsonBOM Sister